I've read two conflicting articles in Massage Today. One a couple of months ago was written by a therapist who tried to warn us to never do this Deal of the Day. The second, which I just read two days ago said that it's the new trend and gave points on how to do it. The first article cited that very few people will rebook because these people are deal HUNTERS and they will wait till the next massage deal comes out. I work with a therapist who sold 320 massages and yes, she got a huge check on the front end and was completely overblown by the demand. She will be doing these $20.00 deep tissue massages till October! The most recent article I read said that by law, the purchaser actually has 5 years to redeem the voucher, no matter WHAT the expiration says on the voucher.
What I've figured out through all of additional research is that if you're going to do this and hope to make some money, is that you need to bundle a few things together in a way to try to "upsell" to the client. If you offer additional services like aromatherapy or anything other than massage, that you can make some money this way. The way restaurants make money with the daily deal is because when someone comes in for lunch, or dinner, they might also buy more drinks and dessert or whatever, at full price. The therapist I work with, while initially thrilled to have sold so many massages, is really overwhelmed by it all since there seems to be a flippant attitude on the part of the clients, who are continually rescheduling their massages. To echo what another therapist at this site, who has written, there's a lack of loyalty, that seems to be the truth. When the woman I work with asks a "deal" client if they'd like to rebook, they say, "yes, please let me know when you run another deal." This may work for some therapists but for me, the overhead of my office and supplies and all of that, just doesn't warrant a $20 deep tissue massage. This is something people have to carefully think about. What might be right for some might not be right for other people. We all want more clients, but at what cost? And certainly $20/hour is better than $0/per hour but there IS a possibility of wearing out your own body in the process. New or young therapists jump in whole hog and I did it myself when I first graduated but after 11 years in the business, I have had to be so much more careful with my energy, both physical and spiritual. The problem with the deal, is that it creates panic among us. It makes us feel that if we don't do it, we will lose out. I have felt those feelings myself, when my co-worker offered the deal and I heard how many massages she sold, it made me feel that I was not part of the mainstream trend. What I've done in the past 2 months is to patiently sit back and wait for her results, and from what I've seen so far, she has had to go to a chiropractor herself, get acupuncture and has shoulder and neck pain. I think if you can limit the number of vouchers sold, that's your best bet. Another therapist already wrote that. Don't sell more than you could typically handle! See how it goes with the smallest number of vouchers you're allowed to sell, you can always run another deal later on. I am not saying I will never do a deal, but I will do my best to do it in the most informed way I can. Apparently, the merchant can be pushy and try to get you to offer your service at the lowest possible price, they are into volume here and have no cares about how YOU handle it or what it will do to YOUR body. Be careful, think it through and be prepared to stand your ground on the number of vouchers your'e willing to sell. I don't want to admit this is the way it will go for us as massage therapists, this trend of $20 massages. I would like to think we could all hold fast together but I understand that people have student loans to pay off and bills and rent and all of that. The problem of course is, that for every $20 massage that gets sold, the less valued our services become. Drastically slashing prices may fix the short term but does nothing for us as a profession in the long haul. And if I sound confused on this topic it's because I am. I understand why the deals are happening but don't like what the continued selling of daily deals will do for the future of massage therapists financially! If you do a deal, think it through very carefully!