Rose of Sharon wrote:I'm sure it depends on a lot of things. In my area, I won't go to a spa for a massage, but that is because I know several of my classmates went to work for these spas, and they complain that they are required to give the SPA'S massage. There is a set sequence that must be done, every time and for every client, so that the massage is uniform. They do not want it to matter to the clients who the therapist is that day. It is the spa's massage, and the client is paying for the spa experience.
One of my classmates in particular gave awesome massages in class. It's not her I am avoiding. I'd love to do a trade with her - just not where she works. She hates it - she loves customizing her work to the needs of the clients, but was told during the first interview that if the massage gets varied and/or a client starts to insist on seeing a specific therapist, that is grounds for being fired. Requests for a specific therapist are met with a firm, "no, we do not guarentee who will be in that day, much less that person doing your massage".
I'd venture to guess that is fairly normal, but not everywhere. I'm sure some spas allow their therapists to develop a personal clientele - which would mean that the therapists are probably allowed a lot more freedom in the treatment plan. But I KNOW the private practitioner has that freedom!
I've heard of such practices in the past, but have never sought them out. I don't think those are "normal" practices, as they are the minority. None of the massage centers I have been to (nor most that I have heard of) require every session to be the same, nor do they fire therapists that are exceptionally popular. Those practices assume that all clients are identical and that there is no need to ever provide a personalized service.

Even McDonald's knows better than that. (i.e. No lettuce or ketchup, no problem!)
If I could make a wish, I might wish that ALL of our competitors would adopt those same policies.

We'd be SWAMPED and expanding our facility within a month!
Our massage center does an exceptional job of providing a luxurious spa-type atmosphere without the negative aspects of most spas (excessive noise, strange smells, general craziness, etc.), while still providing a personalized massage/bodywork experience. Our MTs are encouraged to get to know their clients, do thorough intakes, customize each session, educate the client as appropriate, and build relationships that will result in a stream of repeat clients and referrals. It's safe to say that all of our MTs have their own "style"... and we encourage them to grow and differentiate themselves as professionals. When customers request specific MTs, we look favorably on that.
If you'd like to experience the best of both worlds (luxury atmosphere and excellent personalized service) together, come see us at
Keep In Touch Massage of Eagan. 
Jason Erickson, NCTMB, ACE-CPT, AIS-TA
Massage Therapist, Personal Trainer
http://www.CSTMinnesota.comInternet forums are like going to the zoo; if you get enough monkeys together, sooner or later someone will start throwing their poo.