I'm so glad that I am a "real" massage therapist in addition to the equine training I've had. No one in our area is both. Most equine therapists did not attend a real massage school. I'm the only practitioner I know who can work with both horse and rider too.
I've sent out letters introducing myself and my services to the big show and racing barns in our area. I've put out business cards at every tack shop and feed store I can think of.
I guess I'm just a bit flustered right now since I saw on the facebook page of a local BIG show barn that I had high hopes of marketing my services to, that their "official" massuesse will be at the barn tomorrow. When I googled this person, I find she's not even a massage therapist, but an animal communicator!
I do serious sports therapy, nothing hokey and all of my literature explains this. I'm just frustrated. How do I get the point across that what I do is real sports therapy for serious equine athletes? I'm not lighting aromatherapy candles and waving crystals over the horses, how do I make that clear to potential clients? How do I make potential clients understand the importance of being an LMT before becoming an equine therapist?
- Posts: 1601
- Joined: Thu Jan 13, 2005 2:45 pm
- Location: West Boylston, Ma
I would also make a video for www.youtub.com
Here is mine
And I also volunteer to work at the horse shows and I gift cards as part of day end awards. And don't forget to wear a t- shirt with your business info on the show grounds. I have even put ads in the show programs.
I have even taken riding lessons at barns I want to gain contacts with. In the horse world people need to know you So if clients see you joining in on their fun you will gain their trust to work on their horses.
I've been meaning to make a Youtube video, but I am not very technologically savvy, I wouldn't have a clue how to edit a film! I've been doing before and after video of the horses I work on and the change in their movement is visible on video, I just don't know how to edit it!
Also getting your hands on the trainers, riders, owners, farriers, and vets first, get them on your table and convince them that you're good at what you do. Chair massage at horse shows and vouchers for equine massage given out at shows are beneficial too I'm sure, but I haven't done much of that yet.
Its a tough biz to get into, but being a human therapist first really improves your credibility as an equine therapist. I think you have to have both a love of massage as well as the horse. I'm looking forward to doing a lot of marketing next spring at the start of the show season here in my area.