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I believe that specializing is a great thing
Taoist wrote:Since this topic is on specializing, I'd like to ask a question to everyone; how did you decide what to specialize in? Was it your experience receiving that modality? Your belief system? Research that has been done? I'm wanting to find that one thing that I love to do and that few other people can offer; I want to find my target market, my "niche" if you will, and I know that I could probably waste years and thousands of dollars in CE that I'm not going to use. I'm in my 5th year of practice and just feel like it's time to get more in depth in something... I just don't know what!

Taoist wrote:I believe that specializing is a great thing
I'd like to ask a question to everyone; how did you decide what to specialize in? Was it your experience receiving that modality? Your belief system? Research that has been done? I'm wanting to find that one thing that I love to do and that few other people can offer; I want to find my target market, my "niche" if you will, and I know that I could probably waste years and thousands of dollars in CE that I'm not going to use. I'm in my 5th year of practice and just feel like it's time to get more in depth in something... I just don't know what!
pueppi wrote: But, I have an affinity to these areas because they are where I have always had the most difficulties (due to prior MVA's) and have always found it hard to find someone to do the work I need.
LisaG wrote:I specialize in craniosacral. I do have some clients that I see for general massage but the majority of clients come to me for CST. The advantages I see to specializing (and of course everyone's experience is different) - I'm known for something specific, I get referred to because I am known for something specific and I can charge more because people view me as an expert in something specific. Rightly or wrongly, people who are perceived as experts get paid more (granted, you have to be able to back it up or "expert" will only get you so far).
Whether you specialize in a specific population or a specific technique, I think it really helps to differentiate yourself.

LisaG wrote:I specialize in craniosacral. I do have some clients that I see for general massage but the majority of clients come to me for CST. The advantages I see to specializing (and of course everyone's experience is different) - I'm known for something specific, I get referred to because I am known for something specific and I can charge more because people view me as an expert in something specific. Rightly or wrongly, people who are perceived as experts get paid more (granted, you have to be able to back it up or "expert" will only get you so far).
Whether you specialize in a specific population or a specific technique, I think it really helps to differentiate yourself.
Convoluted wrote:A combination of Deep Tissue, Hot stone, Trigger Point and Ashiatsu Oriental Bar Therapy...usually in the same session.
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