I recommend this book for business building:
Why Johnny Can't Brand: Rediscovering the lost art of the Big Idea
by Bill Schley, Carl Nichols From Penguin Business Books
I don't remember exactly what page but interestingly enough it had an example of an excellent name for a MT practice and slogan.
Native Palm - My Heritage is in My Hands
The book explains why we like the business name and slogan...and how the MT made it work for her. It also gives excellent suggestions and how to make your ideas work for you.